Task
Design for the variety of items presenting corporate identity on the basis of a logo designed for a new business firm operating in technology, power and humanities.
Process
The final choice of logo design was made on the combination mark which efficiently presented the icon and lettering of the brand name in clear simple forms. The chosen concept preserved color combination associated with the nature of the offered services.
On the basis of this stylistic approach, 19fifty developed several variations applying the same color palette, typography, icon and general visual perception for building the consistent and harmonic corporate style presented via different visual details on branded items. For all of them, three core visual elements supported the consistency of performance: the icon showing the “Double D” hour glass, colour instantly associated with innovation and the lettering showing the brand name of the company.